Pinterest board sections have been a hot topic in the blogging community lately. If you ‘re new to blogging (or marketing your business) Pinterest is more than just a place for gathering dream home ideas, delicious recipes, and vacation goals. For us creators, bloggers, and businesses, it’s a powerful tool for driving traffic to our websites, growing an audience, and turning our passion into profit.
But let’s be real with each other—success on Pinterest doesn’t happen by accident. If you want to stand out, you need to know how to work Pinterest the right way, which means you need to organize your boards on Pinterest the right way. And spoiler alert: niche specific boards are where it’s at!
So, if you’re wonder what is a board on Pinterest and what are Pinterest Board sections, well we’ve got you covered. Let’s dive into why creating niche boards is your secret weapon and what in the world you need to do about board sections on Pinterest.
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By the way, if you’re looking for more advice on Pinterest and blogging check out these posts:
The Worst Blogging Advice I Ever Received
Manual Pinning Strategy for Pinterest That Changed Everything
The Truth About Hashtags on Pinterest
What is a board on Pinterest?
First off, what a Pinterest board is in case you’re new to marketing your blog or content on the platform. Good news is if you’re new, you can start your board creation the right way! Well, there technically was a never a wrong way, but with the Pinterest algorithm changes in 2020, we’ll call this the new right way!
A board on Pinterest is a collection of pins that you organize around a specific theme or topic. Think of it like a virtual bulletin board where you can save and categorize ideas, images, and inspiration that you find on Pinterest or from the web.
Each board has its own title, description, and can be tailored to a particular interest—whether that’s home decor, recipes, fashion tips, or business advice. Boards help you keep your content organized and allow other users to discover, follow, and engage with the topics they care about.
By the way, everything I learned about Pinterest and how to use it to make my blog traffic surge came from this eBook: The Secret Recipe to Pinterest Traffic.
Niche Boards Are A Must
When it comes to Pinterest, think of your boards as your personal storefront. Each board should act like a perfectly curated shelf that draws in a specific type of customer (or in this case, pinner).
Here’s why sticking to niche boards will elevate your Pinterest game:
Pinterest Loves Specificity
Pinterest isn’t just a social media platform—it’s a search engine. And like any search engine, its algorithm loves clarity. That means you need to make it very clear when you pin a pin to your boards, what that pin is all about.
When you create niche boards, you’re telling Pinterest exactly what kind of content you’re sharing. This helps the algorithm push your pins to the right audience.
For example, instead of having a broad board called “Healthy Recipes,” create separate boards for “Vegan Breakfast Ideas,” “Keto Desserts,” or “30-Minute Gluten-Free Meals.” These boards will get indexed more clearly and your content will be more discoverable. Plus, pinners who land on your profile will immediately know you’re catering to their exact needs!
Also, having niche boards gives you more opportunity to create more pins, which means more of your content can get out there. Using the example above, if you only had one board for “Healthy Recipes” then you’re only putting one pin out there. With 3 niche boards, now you can create a pin for the same post 3 times and pin it to 3 different places. So, niche boards help your overall Pinterest strategy too.
Niche Boards Your Audience to Find What They’re Looking For
Think about your own experience. When you’re scrolling through someone’s Pinterest profile, wouldn’t you prefer finding exactly what you’re interested in without digging through tons of broad or mixed-content boards? Niche boards help your audience navigate your profile more easily and increases the chance they’ll stick around, repin, and follow.
If someone is searching for easy Halloween crafts for kids, they’ll be much more likely to follow a board specifically called “Halloween Crafts for Kids” than just “Halloween Ideas.” Nailing down these specific themes makes your content feel tailored and intentional, which leads to better engagement.
Helps You Stay Focused and Consistent
Niche boards help you stay focused on what you’re pinning. If you have a clear board for “DIY Fall Decorations,” you’ll be more selective about pinning only relevant content. This keeps your boards cohesive and prevents them from turning into a random mishmash of ideas.
When your boards are consistent, your audience will notice. They’ll trust that your content will stay relevant, making them more likely to come back for more (and that’s what we want!).
Why You Should Stop Using Pinterest Board Sections
At first glance, board sections might seem like a great idea. After all, they let you create subcategories within a board, right? Well, here’s another thing I learned from Secret Recipe for Pinterest Traffic: they’re not nearly as helpful as they seem.
Board Sections Don’t Help With SEO
Remember how we talked about Pinterest being a search engine? Board sections don’t get indexed individually, meaning Pinterest won’t recognize those specific categories. When you rely on sections, you’re missing out on an opportunity to optimize your content for search!
For instance, if you have a board for “DIY Home Projects” with sections like “Bathroom Ideas” or “Outdoor Projects,” Pinterest only sees the main board title. Creating separate boards for “DIY Bathroom Projects” and “DIY Outdoor Projects” would give you a much better chance of being discovered.
Sections Can Confuse Your Audience
When someone clicks on a board, they want to see pins, not dig through sections to find what they need. Sections add an extra layer that makes the user experience less seamless. By keeping your boards clear, straightforward, and focused, you make it easier for your audience to engage with your content right away.
Now, it is perfectly okay for you to have board sections for your personal boards. Do you whatever works best for you to organize and find pins you pin just for yourself. But keep it to a separate personal account, or make those boards secret on your business account.
Board Sections Are Outdated
Pinterest is always evolving, and sections just don’t have the same functionality they once did. Many creators and businesses are moving away from them because niche boards simply perform better. It’s time to adapt to what’s working *now* and leave board sections in the past!
Okay, but what do I do with my board sections now?
If you’re like me and created a ton of board sections when we all thought that was the thing to do, then after reading everything above you’re probably wondering what in the world to do with your pins that are in all of those sections. It’s okay! Just move them!
Yup, it’s that easy. Move your pins out of the section to the main board and just delete the section. You won’t lose any of your pins that way.
To do this, go to that board section and click the three dots along each pin and you’ll find the option to move them. Once you’ve moved them, click the three dots along the top of the board section and you’ll be able to delete that section.
Tips for Creating Niche Pinterest Boards
Now that you know the why, here’s the how! Follow these simple steps to start crafting niche boards that will help you grow your audience and drive traffic:
Get Educated
When I first started focusing on Pinterest, I struggled to figure out how to drive consistent traffic. That’s when I discovered the Secret Recipe for Pinterest Traffic, and it completely transformed the way I use Pinterest for my blog.
This ebook is packed with actionable tips, proven strategies, and a step-by-step formula to skyrocket your Pinterest traffic. Whether you’re a total beginner or you’ve been using Pinterest for a while but not seeing results, this guide has everything you need to turn things around.
I’ve used the techniques in this ebook to increase my traffic, grow my audience, and boost my income—all without spending hours pinning or stressing about algorithms. It’s truly a game-changer!
If you’re ready to take your Pinterest game to the next level, grab your copy of Secret Recipe for Pinterest Traffic today. Don’t wait—this could be the breakthrough you’ve been looking for!
Do Your Research
Before creating a board, spend some time researching what people are searching for. Use Pinterest’s search bar to see what keywords come up when you start typing. These keywords will guide you in creating boards that align with popular search terms.
Also, do a review of your blog posts and write down how you would categorize those posts. Do you have a board for each subject/category? If not, then go and create a niche board for it.
Get Specific with Board Names
Be as specific as possible when naming your boards. Instead of “Home Decor,” go for “Farmhouse Kitchen Decor” or “Mid-Century Modern Living Room Ideas.” These clear titles will help Pinterest understand what your board is about, improving its chances of being shown in relevant searches.
And don’t stop at the title. Write a SEO optimized description for each new niche board you’ve created. This will further help Pinterest categorize your pin and push it out to the right audience that is searching for the content you’re writing about.
Update Old Boards
If you’ve got old, broad boards hanging around, now’s the time to update them! Break them up into more focused niche boards. Don’t worry, you can easily move pins from one board to another without losing any engagement, just follow the same process to move pins I discussed above.
Pin Consistently
Once your niche boards are set up, keep pinning! Regularly add fresh content, both your own and from others, to stay active and give Pinterest all the signals it needs to keep showing your boards to new audiences.
Whenever you create a brand new niche board, if you don’t have any content you can move to it, it’s perfectly fine to pin from others. Actually, it’s recommended! That process is called seeding a board. Search on Pinterest and find good relevant pins that would go with that board and pin them. This will give Pinterest a heads about all future content you’ll be pinning here and (you guess it) help Pinterest categorize your pins!
Pinterest is a powerful platform, but to succeed, you need a solid strategy. Niche-specific boards will help you stand out, drive more traffic, and get better results. So, say goodbye to broad boards and board sections, and hello to focused, tailored content that speaks directly to your ideal audience.
Remember, the more specific you are, the more likely you are to find your people—and that’s when the magic happens!
If you’ve got questions or ideas, feel free to leave a comment or reach out through the Contact page!
